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In my NORC (Naturally Occurring Retirement Community) neighborhood of Manhattan’s Upper West Side, there are a a number of restaurants that offer special deals if you eat before 5:30 pm! My favorite offers discounts on glasses of wine.

Many of the customers are other women of a certain age.  One major advantage of these restaurants is their decibel level, which is significantly lower than the average Manhattan restaurant.  They don’t have pounding rock music, or hard-surfaced walls, so any patrons with hearing loss do just fine carrying on a conversation.

If you’re reading this with any entrepreneurial plans to open a Manhattan restaurant, here’s a tip. This is a neglected demographic and the idea of having more restaurants where you can actually hear other people talk seems to have strong appeal.  Even younger customers would benefit. They could actually hear each other talk instead of staring into their smartphones opposite their dining companions.

 

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There is this phenomenon called a Naturally Occurring Retirement Community (NORC).  For the past 5 years, I’ve been living in one on the Upper West Side of Manhattan.  It turns out, many in my NORC are women of a certain age. One of my grocery stores offers “Senior Discounts” on Thursdays and there is no problem finding grab bars, walkers, canes or compression stockings.

“A naturally occurring retirement community (NORC; /nɔːrk/) is a term used to describe a community that has a large proportion of residents over 60 but was not specifically planned or designed to meet the needs of seniors living independently in their homes.”